The Use of Emoji in International Communication: A Cultural Bridge for Businesses or a Potential Pitfall

Authors

DOI:

https://doi.org/10.18034/ajtp.v8i2.538

Keywords:

commerce, emoji, communication, international business

Abstract

There is a new form of communication entering the international business world and the legal environment. It is the Emoji. It has been embraced across the globe by millennials. There are 26 million US persons entering the business community this year alone for whom the emoji is an essential communications tool. That number is matched in multiples by other countries. We must anticipate and incorporate this new mode and method of communication into our international legal structure, or we will ultimately make our legal system less effective in the global business community driving a communications wedge between our society and the rest of the world.

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Author Biography

  • David E Missirian, Bentley University

    Department of Law, Taxation and Financial Planning, Bentley University, Waltham, MA 02452, USA

References

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Published

2021-05-11

Issue

Vol. 8 No. 2 (2021): May - August Issue

Section

Law Reviews

License

Articles can be read and shared for noncommercial purposes under the following conditions:

  • BY: Attribution must be given to the original source (Attribution)
  • NC: Works may not be used for commercial purposes (Noncommercial)

How to Cite

Missirian, D. E. (2021). The Use of Emoji in International Communication: A Cultural Bridge for Businesses or a Potential Pitfall. American Journal of Trade and Policy, 8(2), 147-154. https://doi.org/10.18034/ajtp.v8i2.538